Online coaching designed for 40+ women
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The app icon for the Ruth Mac Fit app.

Fitness, re-designed for Women 40+

The app icon for the Ruth Mac Fit app.

Workouts, recipes, scheduling & tracking, all in one app - powered by Ruth Mac's No Crap Cake Method.

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Discover No Crap Cake

No more stress.
No more pressure.
No all-or-nothing.


Find balance and control without guilt or extremes. With the No Crap Cake Method, you choose your workouts, your pace, and how you eat - creating a path towards progress that fits your life.

Find out more →

Workouts

Whether you’re starting out or ready to push harder, you’ll find workouts that fit you. Mix, match, or build your own - you choose the style, the pace, and the challenge.

Home, gym & flex workouts.

Customisable workout plans.

Strength, mobility and flexibility.

Nutrition

Choose from a huge range of simple, balanced recipes - designed to keep you full and feeling great. You can add your own, mix and match, and fully customise a meal plan that works for you.  

Easy, balanced recipes.

Add your own meals and favourites.

Enjoy the food you love, without guilt.

Community

Connect with other women who are on a similar journey - learning to live healthily without the pressure or guilt. It’s a space to share wins, wobblies, and everything in between.

Connect with like-minded women.

Share wins, challenges and support.

Motivation when you need it the most.

What women say

November 2025
This is my favourite workout app I've used, the mix of in app and follow along workouts helps me keep consistent regardless of my schedule...
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
I love that there this is an option to follow along to workouts and that you can see any modifications too, it really boosts my confidence that I can do this.
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
Ruth Mac fitness enabled me to take control of mid-life fitness and weight goals. It has re-set my mindset on being fit rather than thin!
A golden star.A golden star.A golden star.A golden star.A golden star.
March 2025
...I was able to gradually introduce achievable lifestyle changes that have given me my energy back, helped me lose 21kg and massively increase my strength.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
I feel so happy that I made the decision to commit to this process and commit to myself too. I’m proud of how far I have come, and I feel confident that I can carry on.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
Being into my menopause and losing my identity and confidence I came to Ruth. I cannot empathise enough how she has changed me. Physically and mentally. I am stronger inside and out.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2024
I can highly recommend Ruth Mac Fit and can't thank her enough for the guidance and support... Ruth's passion shines through in all that she does.
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
Cannot recommend Ruth and this program highly enough. Ruth is always there, cheerleading and helping you find the solutions to get over the humps...
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
Love working with Ruth. Motivating, inspirational and understanding of life’s ups and downs but keeping goals in mind whilst living.
A golden star.A golden star.A golden star.A golden star.A golden star.
March 2025
I love being part of this community and having Ruth support me to change my habits and therefore reach my goals.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
I'm actually excited to keep improving my life. I was really in a dark and hopeless place even though I was holding it together I was suffering. I am so grateful I found you and your light!!!
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
At the age now of 42 I am fitter, stronger and more confident than I've ever been in my whole life!
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
The community of other women is fantastic and supportive, and Ruth responds so quickly to any questions or queries that are posted. Fantastic!
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
Ruth’s approach to teaching fitness isn’t single-focused. She wants you to move your body of course but she helps work on your mindset more...
A golden star.A golden star.A golden star.A golden star.A golden star.
December 2024
I cannot recommend RMF enough... She will help you set realistic goals and then help you achieved lasting change... she can help you change your life...
A golden star.A golden star.A golden star.A golden star.A golden star.
October 2025
I’m back to running more frequently, I’m not dreading the gym... I can feel myself getting a bit stronger again and my clothes are starting to feel different.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
I'm grateful for an excellent coach who listens and helps to keep me focussed and on track. It means I keep exercising for the benefits of being strong and healthy.
A golden star.A golden star.A golden star.A golden star.A golden star.
November 2025
I had my 40th this week and had a party last night and I felt so amazing for the first time on a big birthday!
A golden star.A golden star.A golden star.A golden star.A golden star.

Ruth Mac is a Level 3 Personal Trainer and Level 4 Strength and Conditioning Coach, dedicated to helping women in midlife build strength, confidence, and lasting healthy habits.