FAQ

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How is fitness different for Women 40+ ?
In theory, nothing! A squat is still a squat. A run is still a run. Strength training still builds muscle, and cardio supports endurance. But in reality things are not the same.. Women 40+ manage more responsibility, have disrupted sleep, and less predictable energy levels -That’s why rigid plans often fail. A flexible approach with options for busy, low-energy, and higher-energy days is what allows consistency and progress over time.
Is this another unrealistic diet, or fad training programme?
It's the exact opposite! Health shouldn’t only work while you’re “on plan.” If it falls apart as soon as the programme ends, it wasn’t sustainable in the first place. The No Crap Cake Method isn’t a diet or a short-term reset. It focuses on realistic movement, flexible structure, and habits that fit real life, so you can keep going without constantly starting again.
A vector drawing of Ruth's side profile doing high-knees.

What is No Crap Cake?

NCC is a flexible approach to health and fitness for Women 40+ which includes workouts, recipes & scheduling - all in one app.
No Crap Cake started with food, but it’s always been about choice. It’s not about cutting things out, but about pausing long enough to decide what you actually want. That might mean enjoying cake properly, at a time that feels right, rather than reacting on autopilot. The same idea applies to movement, work, and life. Less reacting, more choosing, and a calmer, more sustainable approach overall.
I can customise my exercise and nutrition in the app!?
Yes, absolutely. The app is designed to give you options, not rigid rules. You can choose workouts that fit your time, energy, and preferences, whether that’s short sessions, home workouts, or gym training, and schedule them around your life. Nutrition is flexible too.

There’s no strict meal plan, just supportive tools, recipes, and optional tracking to reduce decision fatigue and help you stay consistent.
How can I get started?
Getting started is simple. Once you join, you’ll be guided through a short onboarding process to help you set your focus and find what suits you right now. You don’t need to be fit, motivated, or “ready.” Just start where you are. From there, you can choose workouts, explore resources, and build momentum gradually, without pressure to do everything at once.
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This sounds great, but I’m not sure... Can I talk to someone?
Absolutely. Feel free to contact me via WhatsApp or email. I’d love to hear from you and answer any questions, or chat about anything NCC - with no pressure to sign up.